We do the arithmetic, then say Go or Don't.
Flash Price prices 10 to 20 products a week. Street price, landed cost, ad cost, margin. Then one verdict and one sentence.
- cadence
- every Thursday, 09:00 UTC
- products in a Drop
- 10 to 20
- numbers per product
- 4, each carrying its date
- verdict
- Go or Don't, nothing between
- past verdicts
- all public, on the Scoreboard
Drop 1 is published, with 0 Go and 9 Don't. One verdict is open, and no email is asked for.
posture corrector back brace
- street price
- $26.97
- landed cost
- $11.20
- ad cost
- $18.00
- margin
- −$2.23
- street price
- what shoppers pay for it today
- landed cost
- source price plus shipping to the US, one number
- ad cost
- the benchmark cost to get one buyer
The closest miss in this Drop. It loses $2.23 a sale before a single return.
These are the real numbers, checked on 16 September 2026. Every published number carries the date we read it.
Drop 1, first six rows
checked on 16 September 2026
| product | street price | verdict | |
|---|---|---|---|
| posture corrector back brace | $26.97 | −$2.23 | Don't |
| sunset projection lamp | $17.99 | closed | Don't |
| resistance bands set with door anchor | $23.75 | closed | Don't |
| car seat gap filler, 2-pack | $24.99 | closed | Don't |
| LED strip lights, 5m, app control | $19.99 | closed | Don't |
| mini portable blender, USB | $19.97 | closed | Don't |
One row opens free every Thursday. The rest stay closed until a pass opens them. Drop 1 has 9 verdicts.
The Flash Pass opens every number in every Drop for 30 days. $29.00, once. It expires on its own date, so there is nothing to cancel.
The Scoreboard
Every verdict we publish stays public with what happened next: did the source price hold, did the market saturate, were we wrong.
Drop 1 starts the record. We check every verdict again and post what happened.
