We do the arithmetic, then say Go or Don't.
Flash Price prices 10 to 20 products a week. Street price, landed cost, ad cost, margin. Then one verdict and one sentence.
- cadence
- every Thursday, 09:00 UTC
- products in a Drop
- 10 to 20
- numbers per product
- 4, each carrying its date
- verdict
- Go or Don't, nothing between
- past verdicts
- all public, on the Scoreboard
That opens your email app. Drop 1 lands on Thursday 24 September 2026, and one verdict in it is free.
ceramic pet fountain
- street price
- $34.99
- landed cost
- $9.40
- ad cost
- $18.00
- margin
- $7.59
- street price
- what shoppers pay for it today
- landed cost
- source price plus shipping to the US, one number
- ad cost
- the benchmark cost to get one buyer
$7.59 a sale, and a single return takes three sales back.
Example numbers, printed to show what one line looks like. Every published number carries the date we checked it.
A Drop
example rows, printed for shape
| product | street price | verdict | |
|---|---|---|---|
| ceramic pet fountain | $34.99 | $7.59 | Don't |
| magnetic screen door | $27.00 | closed | Go |
| collapsible travel bowl | $18.50 | closed | Don't |
| silicone stretch lids, 12 | $14.99 | closed | Don't |
| cordless mini vacuum | $39.99 | closed | Go |
| car seat gap filler | $21.95 | closed | Don't |
One row opens free every Thursday. The rest stay closed until a pass opens them.
The Flash Pass opens every number in every Drop for 30 days. $29.00, once. It expires on its own date, so there is nothing to cancel.
The Scoreboard
Every verdict we publish stays public with what happened next: did the source price hold, did the market saturate, were we wrong.
Nothing on it yet. Drop 1 is the first, and it starts the record.
